Tec21 Cover-Up

Tech21 is a global company that has a partnership with Apple and Samsung, they make the most safest cases in the world. The actual project was part of a pitch work for the telecommunications and internet service provider Three to have a full stand with our identity in most of Three stores. Part of the brief was to create atractive and amusing visuals that could convey what the company does: cover up phones. After my research I thought it would be a great idea if could use hairless pets as main characters, since most of the people can connect quite easily with animals and it conveys the idea of cover up because they seem naked. So I made 3 graphics, two of them are on the left; I photoshoped to make them look like they were interacting with the mobiles. The final look and feel was very simple and clean, just in line with the brandguidelines.