I'm a creative art director and designer with +10 years of experience working through the line in creative agencies, small design studios, and in-house design teams.
Working as a creative art director and designer for many years gave me a conceptual mind; I'm not only after great aesthetics but I'm also always looking for a meaningful concept and story, which is why enjoy the whole creative process from scratch to completion.
What I love the most is working with a cross-disciplinary team to come up with ideas that go beyond the ordinary.
I had the opportunity to work for brands such as Fenty, No7, Soap&Glory, Boots, HSBC, Hyundai, Budweiser, Amstel, DHL, Valvoline, Ikea, Aldi, and a few more. Working for big brands and under tight deadlines never compromised my creative standards and attention to detail skills.
Experience
· No7 Beauty Company
Currently working as a lead designer and art director across 10 global brands. I do concept and design for below and above the line
· Tech21
In-house designer and art worker. Everyday tasks are leaflets, newsletters, and adverts.
· Maverick (Ad and design agency)
I worked as a Graphic Designer for well-known brands such as DHL, Aldi, Black&Decker, Global Fund and Sally. I mostly designed visuals (Posters, leaflets, emails and newsletters) for integrated corporate campaign communications for those brands.
· Publips (Ad and design agency)
At Publips I was an Art Director and Sr. Graphic Designer within the new business area, working for top international and national brands such as Makro, Ikea, Amstel, Jack&Jones, Cruz Campo, Granini, and Waitrose. I also worked for Valencia FC, Miramar; a shopping centre, making advertising campaigns, digital and prints.
· Ronin (Ad and design agency)
At Ronin I worked as an Art Director, Sr. Graphic Designer, Artworker and lead a team of 4-5 designers.
I created advertising campaigns, prints, packagings and digital designs, for brands such as Budweiser, HSBC and smaller national brands in the financial and food sector.
· Vishnu (Ad and design agency)
I worked as a Mid-Designer and Artworker for Hyunday and Valvoline, doing advertisements, prints, campaigns, digital design and packaging for smaller national brands working in the entertainment and food sector.
· Dervish Editorial (Publishing)
I worked as a Jr. Editorial Designer and Artworker, editing layouts for magazines within the gastronomy, automotive and rural industries. I also created product catalogues. I also worked on advertising prints.
Tools
Photoshop, illustrator, Indesign, Lightroom, Bridge, Acrobat, PowerPoint, Excel, Word, Figma, Maze, XD, Invision, Whimsical
Design skills
Design, persona, scenario, storyboard, information arquitecture, wireframing, prototyping, service, blue print, workshop
Research skills
Design systems, grids, icons, typography, prototyping, illustration, branding, logotype, conceptualisation, ideation, colour theory, packaging, editorial, digital marketing, 360 campaigns, outdoors, social media